Press launch: Petco

Petco Health and Wellness Company not too long ago introduced the enlargement of Vital Care, its paid well being and wellness membership program, to now embrace birds, reptiles, fish and small pets. Previously solely accessible for canines and cats, Vital Care unlocks the perfect of Petco via unique financial savings and rewards on diet, provides, companies, veterinary care and extra with advantages tailor-made to every species’ particular person wants.

“Extending the quality care and benefits our Vital Care program offers to cover all types of family pets is yet another move that’s good for pets and good for our business,” mentioned Jenny Wolski, Petco senior vice chairman, omnichannel buyer expertise. “Vital Care has grown significantly – in both popularity and benefits – since we launched it two years ago. Pet parents continue to seek ways to better care for the health of their pets and their budgets, and Vital Care helps them do both.”

In the U.S., there are greater than 13 million fish, 9 million chook, 6 million small animal and 5 million reptile households* which have embraced these pets, and Petco is the primary nationwide pet specialty retailer to supply the sort of complete wellness plan at scale.

“Expanding Vital Care to birds, reptiles, fish and small animals makes it more affordable for their pet parents to bring home the right products that support the overall health and wellness of their beloved companion animals, which – based on the results in our pilot locations – we expect will bring in more customers more often, and enhance sales for our companion animal business,” mentioned Jonathan Williamson, Petco vice chairman, animal care schooling & merchandising.

Pet dad and mom can enroll their chook, reptile, fish or small animal into Vital Care for $9.99 monthly per pet sort. Existing Vital Care members with canines and cats may also add a chook, reptile, fish or small animal to their plan for a further $7.99 monthly per pet sort. Benefits of a Vital Care membership with an annual dedication embrace:

  • Pals Rewards each month ($5 for small pet plans; $15 for canine or cat plans)
  • Discount on diet (10 p.c off canine or cat diet; 20 p.c off small pet diet, together with dry, stay, contemporary or frozen)
  • Unlimited routine vet exams at Vetco Total Care places for canines and cats
  • 20 p.c off small pet, chook, reptile and fish provides
  • 20 p.c off grooming for canines or 20 p.c off litter for cats
  • 20 p.c off purchases of extra fish, small pets, birds and reptiles
  • $2 membership low cost per pet sort, monthly

“Companion animals deserve the same love and care as dogs and cats, so I couldn’t be more thrilled that Petco will help make a profound, positive impact on these pets and the parents who love them by extending Vital Care offerings to all types of family pets,” mentioned Dr. La’Toya Latney, a board-certified zoo and unique animal veterinarian and a member of Petco’s Pet Wellness Council. “My passion is providing innovative solutions to beloved companion animals that typically have less representation in the market. This expanded membership plan is a great solution for pet parents looking for ways to save money and meet their pets’ health and wellness needs as they would their own.”

For each a more healthy pet and more healthy finances, Vital Care pays for itself and provides an array of advantages to help the entire well being of all species of pets. Leveraging its “Petconomics” marketing campaign to spotlight Vital Care’s “Great Dane-sized” advantages at a “Chihuahua-sized” worth, Petco continues to coach pet dad and mom on handy, reasonably priced methods to spend money on long-term routine care for his or her pets to assist maintain them completely happy and wholesome.


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